The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Shaving
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Manscaped leads the shaving industry in email marketing, sending the most emails with a good email scoring. Leaf Shave and FFS also perform well in email marketing. Brands like Boldking and Dollar Shave Club have not been active in email marketing.
Email Deliverability Summary: Leaf Shave excels in email deliverability with a good spam score and optimized email size. Harrys also performs well in email deliverability. Manscaped needs to improve its spam score.
Ads Performance Summary: Harrys dominates in advertising, with the highest number of new ads detected and good unique copy performance. Manscaped and Billie also perform well in advertising. Brands like Balls and Dollar Shave Club have minimal advertising presence.
In summary, Manscaped leads in email marketing, Leaf Shave excels in email deliverability, and Harrys dominates in advertising within the shaving industry. However, some brands like Boldking and Dollar Shave Club need to enhance their marketing efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
