The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Shaving
industry, for the month of
May
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: FFS demonstrates robust email marketing performance, sending 21 emails with good email scoring despite fair promotion rates, indicating consistent engagement efforts and effective audience targeting. Manscaped follows with 12 emails sent, showcasing good email scoring but poor promotion performance, suggesting opportunities for enhancing promotional strategies while maintaining engagement quality. Supply stands out with 11 emails sent, exhibiting both good email scoring and promotion rates, showcasing effective engagement tactics and strategic content delivery strategies.
Email Deliverability and Spam Scores: Leaf Shave leads in email deliverability with a good spam score and email size performance, ensuring effective content management and consistent inbox placement. Harrys maintains strong email deliverability with a good spam score and email size performance, indicating efficient content optimization practices and consistent inbox delivery. Manscaped exhibits fair email deliverability with a slight increase in spam score but good email size performance, suggesting opportunities for refining content optimization strategies while maintaining inbox placement consistency.
Advertising Impact and Diversity: Harrys emerges as the leader in advertising impact and diversity with 117 impactful ads, showcasing both volume and variety in content, effectively positioning itself in the competitive shaving market. Manscaped closely follows with 59 impactful ads, reflecting robust advertising presence and engagement diversity, effectively engaging with its target audience. Estrid maintains solid advertising impact with 50 impactful ads, exhibiting good diversity in new images and videos, indicating effective content variation and innovation strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
