The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Shaving
industry, for the month of
October
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In March 2024, Manscaped and Harry's lead the shaving industry with strong email, ad, and organic performance metrics. Manscaped achieved the highest growth (72.89%) and success scores (72.18%), showing consistent results across emails (50.24%) and ads (92.68%). Harry’s follows closely with a 55.6% growth and a 58.08% success rate, boosted by significant ad output and high domain rating. These brands outshine competitors in all areas, demonstrating well-rounded digital strategies that drive engagement and maintain robust visibility.
Brands like Billie, Hanni, and Supply are performing well but remain just below the leaders. Hanni boasts impressive ad effectiveness with a score of 98.65% and has shown steady growth at 42.19%. Supply also shows strong email metrics (48.97%) and a growth score of 37%. Billie excels in ads (81.39%) and has good growth at 40.43%. While these brands are not at the top, they exhibit steady progress and potential to climb higher in the competitive landscape.
On the other end, Dollar Shave Club, BigMoustache, and Balls are lagging. Dollar Shave Club shows weak ad and growth scores, with only 10.76% in success rate. BigMoustache and Balls have similar issues, with BigMoustache showing negligible ad performance and Balls lacking in engagement. These brands struggle to maintain visibility and engagement across email and ads, indicating missed opportunities in digital outreach and customer connection compared to their more dynamic competitors.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
