The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Shaving
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: FFS leads the shaving industry with a good email marketing strategy, sending a decent number of emails and having a good email scoring, although they need to work on increasing promotions. Manscaped follows, but they have room for improvement in both email scoring and promotions. Supply is also strong in email marketing, excelling in email scoring and promotions. The mid-tier includes brands like OneBlade, Leaf Shave, and Hanni. Balls and Flamingo have good promotion rates but need to improve email scoring. Bevel, Harrys, BigMoustache, Estrid, Dollar Shave Club, Billie, and Boldking need significant enhancements in their email marketing approaches.
Email Deliverability Summary: Leaf Shave performs well in email deliverability with a low spam score and email size. Harrys excels in email size and spam score. Manscaped has a mixed performance but needs to improve spam scores. Supply and Bevel have good email size, while Bevel also has a good spam score. Hanni has a balanced performance in email size and spam score. The mid-tier includes Dollar Shave Club, Balls, Flamingo, and OneBlade. FFS, BigMoustache, Estrid, Billie, and Boldking need substantial improvements in email deliverability, particularly in spam scores.
Ads Performance Summary: Harrys leads in advertising performance with a high number of new ads and diverse unique copies. Manscaped follows closely with an impressive number of new ads and unique copies. Billie is strong in the number of new ads but needs to work on unique copy diversity. Bevel and Hanni have decent advertising performance with a good balance of new ads and unique copies. OneBlade lags in new ads but excels in unique copy diversity. FFS, Leaf Shave, and Supply need improvements in both the number of new ads and unique copy diversity. Brands like Boldking, Balls, Flamingo, Estrid, BigMoustache, and Dollar Shave Club have various performance levels in advertising and should focus on strengthening their strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
