The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Shaving
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: FFS emerges as the top performer in email marketing, sending out 24 emails with a high email scoring rate of 52.79%. Manscaped follows closely with 13 emails, though it needs improvement in email scoring and promotional content engagement. Supply, Bevel, and Harrys demonstrate strong performances with 10, 7, and 6 emails, respectively, showcasing effective email scoring rates and well-balanced promotional content. However, Harrys needs enhancements in email scoring to optimize promotional effectiveness.
Email Deliverability and Spam Scores: Leaf Shave stands out in email deliverability with a positive spam score and effective email size management, positioning itself as a notable player in this aspect. Harrys exhibits strong email deliverability with a positive spam score and efficient email size management, contrasting with other brands in the industry. Manscaped excels in email deliverability with a positive spam score but requires improvements in email size management to enhance user experience. Flamingo faces challenges in both spam scores and email size management, necessitating strategic adjustments to improve email deliverability.
Advertising Performance: Harrys leads in advertising with 117 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence. Estrid follows closely with 69 impactful ads, showcasing a variety of images and strong advertising volume. Manscaped demonstrates potential in advertising but requires enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Shaving Brands industry. Supply and Bevel face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
