The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Shaving
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the month of May, Supply claimed the top spot in email Marketing with a total of 11 emails sent. Not far behind, Flamingo and Manscaped both in the second position with 10 emails sent each.
Turning our attention to ad creation, Harrys emerged as the leader by crafting an impressive 118 new ads. Manscaped showcased their advertising prowess by securing the second position with 87 new ads, boasting the highest number of unique ad copies among all the shaving brands in our Benchmark, with a total of 44 variations.
When it comes to ad strategy, Harrys showcased a preference for utilizing images, incorporating 68 images alongside 50 videos in their new ads for May. On the other hand, Manscaped adopted a balanced approach by employing 44 images in conjunction with 42 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
