The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Shaving
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of March, Manscaped dominated email marketing with 14 emails sent, followed by Supply with 11 emails. In terms of ad creation, Leaf Shave takes the lead with the highest number of new ads launched at 60, accompanied by 26 unique ad copies. Manscaped follows closely behind with 58 new ads created, but they have the highest number of unique ad copies at 37.
Regarding media preferences, Leaf Shave seems to be more focused on videos than images, with 43 videos and only 17 images used in their new ads. Meanwhile, Manscaped is more inclined towards images, having used 34 images and 24 videos in their new ads during the same period.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
