The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Shaving
industry, for the month of
June
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the month of June, Manscaped took the lead in emails with 13 emails sent, closely followed by OneBlade in the second position with 12 emails.
Shifting to advertising, Harrys emerged again as the leader with 149 new ads created, while Manscaped secured the second position with 91 new ads. It's noteworthy that Manscaped utilized the highest number of ad copies (51) among the brands in the benchmark.
Regarding their ad strategies, both Harrys and Manscaped emphasized images over videos in their new ads this month. Harrys incorporated 86 images compared to 62 videos, while Manscaped used 51 images and 40 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
