The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Shaving
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, Manscaped and Supply were the top email senders in the Men's Grooming industry, with 14 and 12 promotional emails sent, respectively. Manscaped and Leaf Shave were the top ad creators, each launching 60 new ads, with Flamingo following closely with 48 new ads created. Manscaped utilized the highest number of ad copies during this period, with 47 new copies in their ads. In terms of media preference, Manscaped and Flamingo focused more on using images, with Manscaped using 40 new images vs. 20 new videos, and Flamingo using 48 new images vs. 0 new videos. Meanwhile, Leaf Shave was more focused on videos, with 38 new videos vs. 22 new images.
Compared to March, Manscaped and Supply had almost similar number of emails sent. However, Leaf Shave had more new ads in March, with 60 new ads created, primarily focused on video content with 71% of their new media featuring videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
