The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Home Decor
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the home decor industry, One Kings Lane is leading in email marketing. They send a substantial number of emails with good email scores. The Citizenry and Ruggable are also prominent, sending many emails with strong email scores. Rejuvenation is another major player in email marketing, though their email scores are lower. On the contrary, brands like Framebridge and Nathan James send fewer emails with good email scores, showcasing an efficient approach.
Email Deliverability Summary: Open Spaces takes the lead in email deliverability with a good email score and optimized email size. Aura Home and The Citizenry also perform well in this area, although they send fewer emails. In contrast, One Kings Lane has a high spam score and large email size, which impacts their deliverability. Brands like Danish Design Store and Nathan James need to improve their email deliverability due to suboptimal spam scores and email sizes.
Ads Performance Summary: The Citizenry and Ruggable excel in advertising within the home decor industry. They publish a high number of ads with a variety of unique copies, demonstrating strong advertising performance. Nathan James is also notable in this area, with an efficient approach to ad publishing. On the other hand, brands like Cold Picnic and The Inside by Havenly lag behind in terms of ads performance.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
