The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Home Decor
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The benchmark's brands observe a 28.02% surge in weekly emails, averaging 24.67. Ruggable dominates with 40 emails, showcasing a strategic balance between frequency and engagement. The Citizenry closely follows, demonstrating a commendable email strategy with 34 emails. However, Open Spaces lags with both quantity and quality issues, necessitating a refined email approach.
Email Deliverability Insights: Email deliverability scores present a diverse landscape. One Kings Lane shines with a remarkable -9.71 average spam score, ensuring consistent inbox delivery. However, brands like OKA grapple with a concerning spam score and large email sizes. Framebridge excels in optimizing email size but struggles with spam scores, signaling a need for enhanced deliverability strategies.
Ads Performance: Ads increased by 17.24%, averaging 34.0 weekly. Ruggable emerges as a leader with 84 ads, emphasizing a strong online presence. Nathan James impresses with a rich diversity in ad content, combining a high number of images and videos. However, brands like Open Spaces and Aura Home need to revamp their ad strategies for better visibility. In social ads, The Citizenry stands out with an impressive 68.85% video proportion, ensuring a varied and engaging content mix.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
