The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Home Decor
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: One Kings Lane and Rejuvenation stand out as leaders in email marketing, with 60 emails each, showcasing strong email scoring but with a significant focus on promotions. The Citizenry closely follows with 34 emails, demonstrating a balance between email scoring and promotional content. Ruggable presents a solid performance with 26 emails, focusing on effective email scoring and a moderate level of promotions.
Email Deliverability and Spam Scores: Open Spaces exhibits average email deliverability with a positive spam score and efficient email size management, positioning itself as a potential leader in this aspect. Aura Home demonstrates solid email deliverability with a positive spam score but needs improvement in email size management for enhanced effectiveness. The Citizenry showcases strong email deliverability with a positive spam score and efficient email size management, reflecting its strong market presence in the home decor industry.
Advertising Impact and Diversity: Ruggable leads in advertising impact with 119 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the home decor industry. The Citizenry closely follows with 71 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Nathan James demonstrates solid advertising strategies with 38 impactful ads, emphasizing a balance between volume and diversity in ad content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
