The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Home Decor
industry, for the month of
July
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: One Kings Lane leads with 58 emails, followed closely by Rejuvenation with 56 and Ruggable with 33, showcasing robust email strategies. The Citizenry, with 31 emails, and The Inside by Havenly, with 22 emails, also demonstrate solid engagement. Chairish and Abigail Ahern send fewer, with 20 and 16 emails respectively. McGee & Co, OKA, and Framebridge are less active, ranging between 13 and 18 emails. Cold Picnic, Nathan James, and Open Spaces fall behind, with fewer than 10 emails each, indicating weak email marketing efforts.
Email Deliverability and Spam Scores: One Kings Lane excels with a spam score of -10.1, ensuring excellent deliverability. Chairish, The Citizenry, and Framebridge perform well too. However, Open Spaces, Danish Design Store, and Nathan James need improvement, with spam scores close to -1. Rejuvenation, McGee & Co, and Ruggable struggle, showing poor scores around -2. The Inside by Havenly and OKA have mixed results, with scores near -3. Cold Picnic and Aura Home significantly lag behind, with high email sizes and poor spam scores, highlighting critical areas needing attention.
Advertising Impact and Diversity: The Citizenry and Ruggable dominate advertising with 67 and 53 ads, respectively. Nathan James, OKA, and One Kings Lane also perform strongly with 50, 41, and 33 ads each. Framebridge and Abigail Ahern show consistent efforts with over 30 ads. In contrast, Open Spaces and Aura Home underperform with 16 and 15 ads. Rejuvenation, Chairish, and McGee & Co are notably weak, with fewer than 14 ads. Cold Picnic, The Inside by Havenly, and Danish Design Store significantly lag behind with minimal to no ad activity, missing crucial opportunities for market visibility.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
