The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Fragrances
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Mastery: Within the Fragrances sector, Dossier stands out as the email maestro, sending a commendable 10.93 emails on average. Snif follows closely, maintaining both quantity and quality, showcasing a robust email strategy. However, DedCool lags, struggling with both email volume and scoring, indicating room for improvement. The Fragrance Shop and NEST New York strike a balance, excelling in performance metrics. A.N. Other, unfortunately, fails to engage effectively, grappling with subpar email performance. In this space, a delicate balance between frequency and content quality is key for optimal customer interaction.
Deliverability Dynamics: Deliverability-wise, scentbird leads with an excellent spam score and optimized email size. Conversely, Le Labo Fragrances faces challenges, marked by a higher spam score and smaller email size. Haeckels demonstrates an efficient balance, excelling in both spam score and email size optimization. The Essence Vault and ALT. Fragrances present a mixed picture, emphasizing the need for refining email content and size. The fragrances industry must refine strategies, ensuring emails not only reach inboxes but also offer a seamless user experience.
Ads Versatility and Vigor: In the advertising arena, scentbird takes the lead with 120 new ads, displaying both diversity and velocity. The Essence Vault and ALT. Fragrances follow suit, showcasing vibrant and varied ad strategies. Dossier excels in ad velocity but could enhance diversity. DedCool, unfortunately, lags behind, struggling with both variety and frequency in ad campaigns. The fragrance market demands a dynamic ad approach with a balance between captivating images and engaging videos for sustained consumer interest and interaction.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
