The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Fragrances
industry, for the month of
May
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Dialect Fragrances emerges as the leader in email marketing, sending 96 emails with good email scoring and promotion rates, indicating effective engagement with its audience through strategic email campaigns. Dossier follows closely, sending 25 emails with good email scoring, though with fair promotion performance, showcasing consistent engagement efforts and effective content delivery strategies. NEST New York showcases strong email marketing practices with 24 emails sent, but poor email scoring and promotion rates, suggesting room for improvement in audience engagement tactics.
Email Deliverability and Spam Scores: scentbird demonstrates commendable email deliverability with a good spam score and good email size performance, ensuring effective content management and consistent inbox placement. A.N. Other maintains strong email deliverability with a good spam score despite poor email size performance, suggesting efficient content optimization practices. Haeckels exhibits fair email deliverability, with a good spam score but poor email size performance, indicating opportunities for enhancing content optimization strategies.
Advertising Impact and Diversity: ALT. Fragrances leads in advertising impact and diversity with 119 impactful ads, demonstrating both volume and variety in content, effectively positioning itself in the competitive fragrance market. Dossier closely follows with 93 impactful ads, reflecting robust advertising presence and engagement diversity, effectively engaging with its target audience. The Essence Vault maintains solid advertising impact with 75 impactful ads, exhibiting good diversity in new images and videos, indicating effective content variation and innovation strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
