The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Fragrances
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: The Fragrance Shop leads the industry with 29 emails, exhibiting strong performance with a high email scoring rate of 61.62% and effective promotional strategies. Dossier follows closely with 23 emails, showcasing good performance but requiring improvements in email scoring. NEST New York demonstrates potential with 20 emails but needs enhancements in email scoring and promotional content to engage consumers effectively. Snif and The Essence Vault exhibit strong performances with 18 and 12 emails, respectively, reflecting strategic email marketing approaches and balanced promotional content.
Email Deliverability and Spam Scores: The Fragrance Shop stands out in email deliverability with a positive spam score and efficient email size management, positioning itself as a notable player in this aspect. Snif demonstrates strong email deliverability with a positive spam score and effective email size management, contrasting with other brands in the industry. NEST New York excels in email deliverability with a positive spam score, despite needing improvements in email size management. Vyrao and other brands face challenges in both spam scores and email size management, necessitating strategic adjustments to enhance email deliverability.
Advertising Performance: The Essence Vault leads in advertising with 252 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence. Scentbird closely follows with 120 impactful ads, showcasing a variety of unique copies and strong advertising volume. Vyrao demonstrates potential in advertising but requires enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Fragrances Brands industry. The Fragrance Shop and Dialect Fragrances face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
