The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Fragrances
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In May, Nest New York and Scentbird maintained their leading positions in emails. Nest New York secured the first position by sending 47 emails, while Scentbird closely followed in the second position with 30 emails.
When it comes to ad creation, Scentbird outshined the competition with a remarkable 113 new ads created. ALT. Fragrances followed closely behind with 93 new ads during May.
In terms of ad strategy, both Scentbird and ALT. Fragrances showcased an emphasis on videos in their new ads for the month of May. Scentbird utilized 106 videos, complemented by 7 images. Similarly, ALT. Fragrances incorporated 57 videos along with 39 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
