The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Fragrances
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During April, NEST New York sent 46 emails, while Scentbird sent 29 emails during the same period. Dossier - EN dominated ad creation with 58 new ads launched, followed by Scentbird with 53 new ads and The Fragrance Shop with 51 new ads. The Fragrance Shop also had the highest number of ad copies, with 40 ad copies in their new ads. In terms of media preferences, The Fragrance Shop used more images in their ads, with 31 new images compared to just 6 new videos. On the other hand, Dossier - EN focused more on videos with 31 new videos and 27 new images. Scentbird had a balanced approach with 26 new images and 25 new videos in their new ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
