The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Makeup
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: ColourPop is the leader in the makeup industry for email marketing, sending the highest number of emails with good email scoring. Smashbox and Glossier also perform well in email marketing. Brands like Aisling Organic and MOB need to improve their email marketing efforts.
Email Deliverability Summary: Axiology excels in email deliverability with a good spam score and optimized email size. Saie also performs well in email deliverability. Smashbox needs to improve its email size optimization.
Ads Performance Summary: Rare Beauty leads in advertising with the highest number of new ads detected and good unique copy performance. Glossier and Jones Road Beauty also perform well in advertising. Brands like Aisling Organic and MOB have minimal advertising presence.
In summary, ColourPop is a leader in email marketing within the makeup industry. Axiology excels in email deliverability. Rare Beauty dominates in advertising. However, some brands like Aisling Organic and MOB need to enhance their marketing efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
