The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Makeup
industry, for the month of
April
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Smashbox leads in email marketing with 29 emails sent, demonstrating good email scoring despite poor promotion rates, showcasing effective audience engagement. Fenty Beauty closely follows, sending 25 emails, with good email scoring and fair promotion performance, indicating strong audience targeting strategies. ColourPop showcases robust email marketing practices, sending 23 emails with good email scoring and promotion rates, reflecting effective audience engagement efforts and promotional strategies.
Email Deliverability and Spam Scores: Axiology maintains commendable email deliverability with a good spam score despite poor email size performance, suggesting efficient content management practices. Saie exhibits fair email deliverability, with a good spam score but poor email size performance, indicating room for improvement in content optimization. Fenty Beauty demonstrates strong email deliverability with a good spam score and good email size performance, ensuring consistent inbox placement and content optimization.
Advertising Impact and Diversity: Glossier leads in advertising impact and diversity with 111 impactful ads, showcasing both volume and variety in content, effectively positioning itself in the competitive makeup market. Rare Beauty closely follows with 62 impactful ads, reflecting robust advertising presence and engagement diversity, effectively engaging with its target audience. The Original MakeUp Eraser maintains solid advertising impact with 54 impactful ads, exhibiting good diversity in new images and videos, indicating effective content variation and innovation strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
