The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Makeup
industry, for the month of
June
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In June, ColourPop and Smashbox maintained their positions as the top brands in terms of emails. ColourPop secured the first position with a total of 34 emails, while Smashbox followed behind with 23 emails.
Shifting to advertising, Glossier emerged as the leader with 139 new ads created this month, utilizing the highest number of ad copies (47) among the benchmark brands. Jones Road Beauty took the second position with 65 new ads with a very low number of ad copies (4).
Regarding their ad strategies, Glossier leaned more towards using images over videos, employing 96 images and 43 videos. On the other hand, Jones Road Beauty focused more on videos, utilizing 43 videos and 22 images in their ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
