The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cosmetics
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the month of May, Clinique - EN and Bobbi Brown once again took the lead in email marketing, sending a remarkable number of promotional emails. Clinique - EN sent a total of 58 emails, closely followed by Bobbi Brown with 49 emails during this period.
Shifting our focus to ad creation, BOOM by Cindy Joseph claimed the top position by producing 97 new ads, incorporating the highest number of unique ad copies with 58 variations. Freshly Cosmetics secured the second position with 83 new ads.
When it comes to ad strategy, BOOM by Cindy Joseph demonstrated a preference for videos in their May ads, utilizing 53 videos alongside 44 images. On the other hand, Freshly Cosmetics solely focused on videos, unleashing a total of 76 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
