The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cosmetics
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, Clinique - EN and Bobbi Brown took the lead in the number of promotional emails sent, with 68 and 53 emails respectively. Freshly Cosmetics and MAELYS Cosmetics were the top brands in terms of new ads created with 60 and 59 new ads respectively. Freshly Cosmetics and MAELYS Cosmetics focused their ad strategies on video content, with 100% of their new media featuring videos and no new images.
Compared to March, Clinique - EN decreased their promotional emails by 1, while Bobbi Brown increased theirs by 4. Freshly Cosmetics maintained their lead in the number of new ads created, but changed their ad strategy to focus exclusively on videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
